In 1973 sports lover and technical wizard Anders Bengtsson developed a (by now) legendary functional base layer in Borås, Sweden. Three years later, in 1977, the brand Craft was born. Since then, Craft is known for pioneering technical sports apparel providing fantastic moisture management, sport specific ergonomics, Nordic design and great comfort. The brand is embraced by the world's best athletes and various national teams in all categories. Craft is raised to race: developing the best gear for the most passionate sports people.