Selle Italia have been leading the way in saddle design for 115 years. They were originally founded outside Milan in the village of Corsico to make saddles for everyday transportation, as bicycles were the main mode of transport. However, in the 1970s as cars become more common, Selle Italia became more involved in construction techniques and product innovation for high end saddles worldwide. The brand draw on long traditions and extensive experience to ensure they can help lead many cycling champions to victory. Excellence, comfort and design are of primary importance to Selle Italia and they apply these principles to everything they create from bike accessories to bike parts including of course, saddles.