Cinelli's handlebars are chosen by Champions such as Lemond, Fignon, Hinault and Chiappucci, Lance Armstrong and Mario Cipollini and also Di Luca, Freire and Simoni. Cinelli's Rampichino (1985) introduce MTB in Italy, Cork Ribbon (1987) reinvents the bicycle ribbon, Spinaci extensions (1996) are used by over 800000 cyclists, Bootleg (2000) challenges the rules and reinvents the concept of street cycling, Ram (2002) revolutions the handlebars. These are the roots of Cinelli. Today Cinelli is mentioned in the Dictionary of Italian Design (Rizzoli, 1999), in the ADI Design Index (2000-2001), and the Corriere della Sera newspaper calls it a cult object in the USA like Ferrari or Vespa (9th January 1999) for producing top of the range handlebars, stems, seatpins and saddles. Since 1997 Cinelli is a division of Gruppo SpA and together with Colombus forms a world recognised production pole in the top level cycling industry. Gruppo's factory is based in Caleppio di Settala, 10km east of Milan.