The roots of Genuine Innovations date back to 1986 when Tony Hollars approached bike shop owner, Jeff Bleecker with his idea for a unique, controllable CO2 tire inflator for bicycles. In 1991 Jeff and Tony were approached by Reebok to develop a custom CO2 inflation device to be used with the popular Reebok "Pump" shoe line. By 1995 Innovations had produced over 1.8 million CO2 pumps for Reebok. We have since gone on to develop the worlds leading line of CO2 powered tyre inflation products for the cycling and motor sports industry sold under our Genuine Innovations brand these include mini pumps, inflation kits, co2 pumps and cartridges. In addition to our standard retail products, we design custom engineered devices for a variety of industries using our patented and proprietary CO2 valve technology.