Miche 'since 1919, a passion that grows' is how the brand describes itself. It all began with Ferdinando Michelin and now it is his son, Italo and his nephew, Luigi who combine 90 years of experience in leading as a global manufacturer for special components of Cycles. With 100% of design and production of Miche's bikes accessories based in Italy, they remain true to their roots. They constantly seek out innovative technologies and also use the finest materials, from carbon to light alloys and composite materials. Repeated testing and laboratory analysis ensure that their products meet their high standards and can deliver on functionality and endurance. Miche promise that all bike parts produced by them will undergo rigorous testing to ensure a high quality product for complete customer satisfaction, courtesy of fine Italian manufacturing.