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  • Showroom Assistant - Bristol

  • Title: Retail Sales Advisor

    Reports To: Showroom Manager

    Job Location: Bristol Ribble Showroom, Lower Mall, The Mall at Cribbs Causeway, Patchway, Cribbs Causeway, Bristol, BS34 5DG

    Salary: Dependent on experience

  • What we’re looking for

    Our Showrooms are where we can bring the Ribble experience to life, displaying our current range with consultation areas to guide customers through the purchasing process. The showrooms are about bring our website to life and aiding the customer in the personalisation of their bike. The showrooms can also serve as a flexible event space, allowing us to host events, training, and screenings as appropriate, which the Showroom Assistant(s) will support in the planning and executing. Working as part of the whole Customer Experience team, your role will be focused on Sales, as well as offering expert support and advice pre- and post-purchase. The ability to provide industry-leading sales and customer support is essential to the role. We are seeking a cycling obsessed team player, with experience of working in retail, ideally within the cycling industry. Mechanical knowledge of bicycles is ideal but not essential, but more important is a customer-centric mindset and a desire to delivery an exceptional customer experience. It is essential that you not only identify with, but demonstrate our core values in every element of your work: ‘we care, we innovate, we achieve, as one’.

    Key areas of responsibility

    • Delivering world class service to our showroom customers
    • Guide customers through the buying process advising them on types of bikes.
    • Aiding customers in sizing using our sizing jigs for bike purchase.
    • Maintaining housekeeping standards of the showroom
    • Support in the opening and closing of the showroom.
    • Checking customer bikes for handover and going through customer collection process
    • Where needed support with customer service email enquiries
    • Good timekeeping and attendance

    Essential skills and experience

    • Retail or Customer Service experience.
    • Exceptional customer service skills, with a proven track-record.
    • A strong team player and self-starter, used to working collaboratively to problem-solve and provide exceptional service to our customers.
    • Knowledge of bicycles, ideally across multiple disciplines.
    • Exemplary written and verbal communication skills, with a keen attention to detail.
    • Flexibility to adapt well to change with enthusiasm and positivity.
    • Willingness to learn and receive feedback.
    • A brand ambassador that takes ownership and follows through to completion.

    Desirable skills and experience

    • Prior experience of working within the cycle industry
    • Working with sales-based targets, with a focus on results
    • A keen interest in cycling

    Key Performance Indicators

    • Individual and store Sales
    • Customer consultations measured through customer build codes.
    • Store cancellation rate
    • Trust Pilot and Delighted feedback


    • 28 days holiday including bank holidays
    • 40% colleague discount
    • 10% Friends & Family discount
    • Cycle to work scheme
    • Pension scheme
    • Company sick pay
    • Enhanced maternity and paternity pay
    • Access to ‘Unmind’ mental health and wellbeing platform for you and your chosen plus one
    • Monthly recognition scheme

    About us

    Buying a bike is something very special, whatever your budget. It is as much of a head purchase as it is a matter for the heart. Every detail from the frame design to gear ratios to wheel choice to colour will be researched. The Ribble brand is underpinned by our true passion for cycling, our dedication to product innovation and a progressive, digitally-focused multi-channel customer experience. Through our UK-based R&D, design and manufacturing facility, we give our customers a world-class product range specific to their cycling needs. Our custom-built bikes are all hand-assembled by specialist mechanics at our HQ in Preston and are sold all over the world. Award-winning products have always been at the heart of our brand, so we continue to invest heavily in new product development. We are also continuing to invest in our customer journey, both from a digital and physical perspective, with our team constantly evolving and strengthening the proposition. We’re extremely excited about the increased enthusiasm for cycling and look forward to taking the Ribble brand into the future with our exciting long-term growth strategy. We have created a world-class team of authentic, innovative, passionate and tenacious professionals who put our customers at the heart of everything they do. Now is the perfect time to get on board and play a crucial role in the delivery of what is set to be a truly exciting future for us.

    Interested? Please send your CV and any relevant supporting information to jobs@ribblecycles.co.uk

    All personal details submitted to us will be treated with the strictest of confidence.

    Equal Opportunities

    We’re an equal opportunity employer, which means we’ll consider all suitably qualified applicants regardless of gender identity or expression, ethnic origin, nationality, religion or beliefs, age, sexual orientation, disability status or any other protected characteristic. We recruit and develop our people based on merit and their passion for creating better outcomes, and we’re committed to creating an inclusive environment for all colleagues. During the application process, you’ll be asked to share your personal characteristics and data with us. This helps us understand our audience so we can make sure we are doing everything we can to attract a diverse range of people and ensure our recruitment processes are fair and inclusive.