Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED eTap.
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement at all. Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way… that’s advancement. And that is the standard we held ourselves to while developing our first electronic shifting system. It’s called SRAM RED eTAP.
eTap delivers modern-electronics standards to the unique and demanding act of shifting the bicycle – flawlessly, consistently and under the most demanding and crucial circumstances. Not only is eTap 100% wireless, it also incorporates racecar inspired paddle shifting logic. This logic renders it nearly impossible to mistake an upshift for a downshift, and it’s a logic never-before possible with wired or mechanical systems.
With a built-in encryption algorithm that’s more secure than any cash machine, ensuring a near-zero chance for interference, and featuring an extremely low group weight that you’ve come to expect from SRAM RED, eTap is engineered to excel on the race course.
Its battery power is also revolutionary - incorporating light, quick charging, removable and interchangeable battery packs attached to each derailleur. And with no wires to deal with, it provides the world’s fastest and easiest installation and setup. eTap has been rigorously and successfully tested for years on the WorldTour level. And now, it’s ready for the rest of the world. The rest of the world that has been waiting for true advancement.
All the electronic components packaged in one box
Includes: Shifters, Short Cage Rear Derailleur and battery, Front Derailleur and battery, Charger and cord, USB Stick and Quick Start Guide
Road, Triathlon, Cyclocross, Time Trial
It is nice setting up a group without shifter cables making installation quick. Lots of online tutorials with video so pairing and micro adjustments are easy to execute.
19 September 2017
Great I love it and got at the best price. Can't beat ribble
07 August 2017
No better place to obtain such an amazing groupset !
Super fast shipping, very friendly and knowledgeable.
29 March 2017
Sram Red Etap
Sram Red Manual was ridden for years
Upgraded bike and groupset
Fantastic, smooth, efficient and cranking
14 March 2017
Absolutely incredible workmanship and precise shifting, so simple, so sweet, so ... so .... worth the investment!!
Does the battery charger work with electrical outlets in the U.S.? Thanks!
Thanks for your query.
The battery charger use a USB connection, and is supplied with UK, EU and US plugs.
Can I use sram etap on the 10 speed cassette
Thanks for your inquiry.
It may be possible but is not something we have heard of in terms of set up so we cannot offer a definitive yes or no to this. We think the answer is a no but we stand to be corrected.
can we use this groupset with a Campy 11 speed gearset ?
Thanks for your question.
Unfortunately this combination would not work.
Being an Australian site are prices inclusive of GST
Thanks for your query.
Being a UK based company all prices are exclusive of VAT though duty may be applicable upon acceptance into Australia. We advise customers to check with AUS customs in our delivery section of the website.