Renowned for high quality manufacturing of light alloy wheels and rims, French-based Mavic have been in business for over 100 years providing Mavic wheels, Mavic rims, cycle parts and accessories. Mavic Ksyrium is probably one of the brand's most popular products. Developed for a more responsive ride, Mavic Ksyrium Elite takes things one steps further with advanced wheelset technologies with foredrilling, ISM and isopulse. Mavic Aksium meanwhile is a hit with riders for its many features including straight pull aerodynamic spokes. To add to their repertoire further, also available now is Mavic cycle clothing and cycling shoes which reflects in its designs the expertise that has led the brand to provide technical advice to many professional riders over the years. Whether its clothing or wheels; Mavic's knowledge of materials and designs is second to none for any competitive or recreational rider.