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Jelly Belly

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  • With the longest running title sponsor in the US pro peloton, the Jelly Belly Cycling Team celebrated its 10th anniversary on the road in 2009 .
    The squad is led by Team Director Danny Van Haute whose talented riders are eager to build on their strong results.
    Sport Beans are a line of jelly beans specially formulated for cyclists and athletes to consume during training or competitions. They contain electrolytes, caffeine, carbs, and vitamins B and C.
    Extreme Sports Beans were released and marketed as the ""energizing"" jelly bean - containing electrolytes, vitamins and 50 mg of caffeine per serving they boost performance and help riders stay alert.