New SRAM BikesRed-level performance. Now within reach.

SRAM’s latest launch brings top-tier tech to more riders. The new Force and Rival AXS groupsets take the best of Red and make it more accessible, with improved braking, refined shifting and smarter integration across the board.

Lighter, sharper and easier to use, these updated groupsets are built for speed and control. Whether you’re riding road or gravel, you’ll feel the difference from the first pedal stroke.

Confident braking. Crisp shifts. Seamless connection.

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SRAM Force AXS

SRAM Force AXS is lighter, faster and more refined than ever. It shares the same shift feel and brake lever shape as Red, giving you smooth control with less effort. The updated design is packed with thoughtful touches like textured shift buttons, improved front shifting and a wider range of gearing options. Whether you're chasing speed on the road or heading off the beaten track with XPLR, Force AXS delivers confident performance without the premium price tag.

SRAM Force AXS

SRAM Force XPLR AXS

SRAM Force XPLR AXS is built for gravel. It gives you the control, range and reliability to explore further with confidence. The wide-range 1x drivetrain keeps things simple, while the updated shifters and lightweight braking feel make every ride smoother. With a rugged rear mech, strong chain retention and seamless AXS integration, Force XPLR is ready for rough roads and big days out.

SRAM Force XPLR AXS

SRAM Rival XPLR AXS

SRAM Rival XPLR AXS brings top gravel tech to more riders. It’s simple, durable and designed to handle anything from fast tracks to off-grid adventures. The wide-range 1x setup keeps your gear changes smooth and stress-free, while the improved lever shape and braking feel give you control when it matters most. It’s everything you need to explore with confidence, at a more accessible price.

SRAM Rival XPLR AXS
  • Performance that puts you in control

    From smoother shifts to lighter braking, the latest SRAM AXS groupsets are built to enhance every ride. Whether you're racing, training or exploring, you’ll feel the difference where it counts — in precision, comfort and confidence.

    Performance that puts you in control
  • Options for every rider

    Choose Force or Rival. Road or gravel. 1x or 2x. With backwards compatibility and seamless AXS integration, it’s never been easier to upgrade your ride your way.

    Options for every rider
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