Ride Ribble Roubaix To Win £250
Ribble are the Official Bike Sponsor of Vélo Birmingham and Midlands 2019.
300m of cobbles await around Mile 40 - Ribble Roubaix
With only a few days to go until Vélo Birmingham and Midlands we hope you’re all set and ready for the 100 mile / 42 mile ride and prepared for a surprise section on the route – meet Ribble Roubaix!
Getting bumpy around mile 40, Ribble Roubaix offers up a gruelling 300m of cobbles that are certain to set in the aches. It'll be a test but just we're hoping our #ribbleroubaix competition will keep you pedalling!
WIN A £250 STORE VOUCHER
We’ll be giving away a £250 store voucher as well as a handful of other spot prizes for taking part. To get involved and be in with a chance of winning just simply head over to the Ribble stand at Victoria Sq and follow these simple steps:
- Take a photo of you and your friends on the Ribble Roubaix podium
- Share your photo on social media using #ribbleroubaix
- Follow us on Facebook / Instagram / Twitter / Strava
Get your photo taken on the Ribble Roubaix podium to WIN!
We'll pick winners at random on Tuesday 14th May.
And that’s it! Enjoy the ride and Good luck!
Not sure what to expect? Store Manager Ash rides the 2019 Velo Birmingham & Midlands route - check out his advice [here.](http:// https://blog.ribblecycles.co.uk/velo-birmingham-midlands-what-to-expect-on-100-mile-new-route-for-2019/)
Read our article about tapering your training for the big day here.
Tyre Choice and Pressures for UK Gravel
Tyres can make or break your gravel ride. This blog cuts through the guesswork on width, tread and pressure, showing you what actually works for UK conditions.
Getting the right set up is half the battle
Getting your gravel bike set up right is the difference between enjoying the ride and counting down the miles. This blog breaks down the key adjustments that actually matter, from saddle height to bar position and tyre pressure, without drowning you in jargon.
Just because it’s wet and cold, doesn’t mean we’re not having fun
February gravel isn’t about hero rides. It’s about quiet trails, mixed surfaces and riding for the sake of it. This blog dives into why Ribble staff and the Outliers keep choosing gravel when winter drags on, from traffic-free routes to bikes built to handle proper UK conditions.
Post Ride Checks That Keep Your Gravel Bike Running
Winter wrecks bikes. This blog shows you how to fight back in five minutes flat. No tools, no faff. Just the simple checks that stop small issues turning into expensive problems. From wiping down grit to spotting tyre cuts and keeping your chain alive, it’s the bare minimum that makes a massive difference. Ride more. Fix less. Your future self will thank you.
Winter Gravel Essentials: What Actually Works in UK Conditions
Winter gravel isn’t about suffering. It’s about turning up and staying comfortable. This guide shares no-nonsense kit advice from Ribble staff and the Outliers on what actually works in a UK February.
Best Road Bikes for Beginners: A Complete Guide to Getting Started
New to road cycling and drowning in jargon? This guide cuts through the noise. We break down what actually matters on your first road bike, from comfort to gearing, and show you which options suit real UK riding. No hard sell. No tech waffle. Just straight-talking advice to help you choose a bike you will actually enjoy riding.
When To Service Your Bike? A Practical Guide for Every Rider
Looking after your bike doesn’t start and end with a clean after riding. Regular servicing keeps it working at its best, no matter how often you ride. The tricky part is knowing when a service is needed. Too early feels unnecessary. Too late and the problems have already crept in. This guide breaks it down simply so you can ride more and worry less.
Staying Motivated: Winter Wisdom From The Ribble Family
When winter kills your motivation, even the pros feel it. The difference is they’ve built strategies that keep them riding when willpower runs out. Here’s how they stay consistent, break through the slump, and keep the pedals turning through the toughest months.
10 weeks down and far from decided: here’s why to join now
Ten weeks in and building momentum. Join the Ribble Winter Racing Series now - your best 10 results count. Race hard, miss weeks, progress.
Podiums, Progress and Proper Riding
2025 was a year of real momentum at Ribble. From podium finishes across the global gravel scene to the launch of 22 new bikes, progress showed up where it matters most. Here are the moments and machines that defined our 2025.
Best Road Bikes 2026
A clear guide to choosing the right road bike for how you actually ride, cutting through the noise to explain what actually makes a road bike ‘the best’ in 2026.
Get Back To Cycling Training Plan
This 4-week plan is designed to increase your FTP with targeted threshold work, sweet spot training, VO₂ max intervals, and progressive endurance—building the adaptations needed to hold higher power for longer.