"Back to basics after achieving Pro-level fitness"
Ash Beech has made a name for himself pushing his body to the limits on Zwift live streams on his YouTube channel. We recently caught up with Ash to talk about his cycling journey from 2016 to now, where he tells us how going back to basics and riding in the moment makes him feel his happiest.

Going back to basics
Ash Beech pushed his body to the limit for the whole of the Internet to see. He put himself through gruelling workouts and hundreds if not thousands of hill repeats. The goal was to achieve pro-level fitness. Here, the Londoner tells us how he achieved his ultimate goal, and how his new challenge is a whole lot simpler.
I headed down south to meet Ash - a cycling YouTuber and all-round powerhouse on the bike.
Over the past few years, he has pushed his fitness to the next level. Ash maxed out efforts on any hill or gradient he could find in the hopes of reaching a pro-level of fitness. His goal was to push 5 watts per kilo for an hour - which is the benchmark of competitive pro riders. Once he accomplished this goal, he realised what his true passion for cycling was. But it was a very different ending to the story he had initially planned.

The climb that's worth the view: Alexandra Palace, London
Meeting Ash, he’s a cheeky Londoner with bags of enthusiasm for the bike. He raves about how cycling has changed his life since first getting into riding with a Boris bike ( rental bikes in London).
He owes his first bike purchase to exploring London using these bikes and as a way to avoid the overcrowding of buses and tubes.

Hill climb demon
Ash, 35, said: “I was fed up of wasting money on buses and tubes and also they didn’t seem the healthiest way to travel. So, I tried a Boris bike and I couldn’t believe how close everything was. I decided to invest and bought my first road bike and I haven’t looked back since.”
He started cycle commuting into work and it quickly became the highlight of his day.
But the competitive edge came out while on those commutes and he wanted to push himself to get faster each day - to get to work ever faster than the preceding day or week.
That’s when he started training on the few hills London has to offer.

Pushing out Swain's Lane
Alexandra Palace’s 0.65km section at an average of 6% was what pushed Ash to get fitter. He would smash up that climb ten times, three times a week, in the search for his peak fitness. That was to achieve five watts per kilo for an hour (in simple terms, for Ash this meant pushing his 65kg body to hold 325w for an hour). This number is what is considered pro-level fitness. But to be able to push himself on longer more brutal climbs, he took to the online training platform, Zwift.
Ash said: “The cars and traffic in London really held me back from pushing as hard as I wanted. So Zwift, and in particular Zwift racing was the stimulus I needed to really let go and be able to push as hard as I wanted for as long as I wanted.”

Maxing out the watts on Zwift
After months of training, and really dialling in his nutrition and even testing his blood to ensure it was at peak oxygen-carrying levels, he hit his goal in a live Zwift racing event.
But the achievement left Ash feeling a little deflated.

Ash set out to reach pro-level fitness sharing his efforts on Zwift
He said: “After I did it, it initially felt great but then I was like, ‘what’s next?’. There wasn’t that will or drive to keep going, because I had done what I set out to achieve.”
We rode up Alexandra Palace and Swain’s Lane (another of London’s steepest climbs) and it’s clear Ash loves pushing himself. He stated that after a punishing Zwift race or pushing his body to the limit up the 20% gradient of Swain’s Lane, "everyday life felt a lot easier".
But it wasn’t until we hit some off-road, gravel and greenery that Ash really came to life.

The custom army green CGR AL that inspired others to do the same
Yes, he can bust out 350w but seeing him riding his steed on the gravel showed a different side to the former Zwift enthusiast.
He said: "My challenge now is to not have a challenge."

A new sense of freedom
Ash added: “For me now riding the CGR off-road in the woods, with no power data, metrics or anything is what is making me happy.
"I find it hard to not look at numbers. But numbers can take you away from the pure joy of cycling that we have when we first start out. So, I’m getting back to that with no pressure. Just riding at doing what I want, in the moment.”
Watch the video here.
If you want to see what Ash is up to now, head over to his YouTube channel here.
You can also look at his bike in more detail here.

The CGR Al
Having completed the South Downs Way, Eoghan McHugh heard about the epic challenge of riding it twice. Over 200 miles in under 24 hours. See how he got on here.
Have you waved goodbye to the car or public transport for your daily commute? Check out our top tips to make commuting in that little bit easier.

Built for the Margins: Sophie Wright’s Ultra-Grit Special Edition
At the sharp end of racing, the difference is made in the fine margins. Sophie Wright’s ULTRA-GRIT Special Edition is built for those margins. A one-off race bike built by our development team to be lighter, more focused and stripped back to what matters.

Best Gravel Bikes 2026
What actually makes ‘the best’ gravel bike in 2026? A clear guide to choosing the best bike for how you actually ride.

What is a Gravel Bike?
Gravel bikes are changing how people ride. Sitting right in the middle of road and off-road, they're fast on tarmac and stable on loose ground. Comfortable over long distances and ready for whatever the ride throws at you.

Gravel Bikes - Which frame material is right for you?
More cyclists than ever are seizing the opportunity to take their rides off-piste in search of freedom and adventure. But to do so, you need the right tool for the job - a gravel bike. The Ribble gravel range consists of four frame materials. Each of these offers something a little different in terms of ride quality, longevity and performance characteristics. So how do you decide which frame material is right for you?

Tyre Choice and Pressures for UK Gravel
Tyres can make or break your gravel ride. This blog cuts through the guesswork on width, tread and pressure, showing you what actually works for UK conditions.

Getting the right set up is half the battle
Getting your gravel bike set up right is the difference between enjoying the ride and counting down the miles. This blog breaks down the key adjustments that actually matter, from saddle height to bar position and tyre pressure, without drowning you in jargon.

Why Gravel Riding Works In February
February gravel isn’t about hero rides. It’s about quiet trails, mixed surfaces and riding for the sake of it. This blog dives into why Ribble staff and the Outliers keep choosing gravel when winter drags on, from traffic-free routes to bikes built to handle proper UK conditions.

Post Ride Checks That Keep Your Gravel Bike Running
Winter wrecks bikes. This blog shows you how to fight back in five minutes flat. No tools, no faff. Just the simple checks that stop small issues turning into expensive problems. From wiping down grit to spotting tyre cuts and keeping your chain alive, it’s the bare minimum that makes a massive difference. Ride more. Fix less. Your future self will thank you.

Winter Gravel Clothing Guide
Winter gravel isn’t about suffering. It’s about turning up and staying comfortable. This guide shares no-nonsense kit advice from Ribble staff and the Outliers on what actually works in a UK February.

Best Road Bikes for Beginners: A Complete Guide to Getting Started
New to road cycling and drowning in jargon? This guide cuts through the noise. We break down what actually matters on your first road bike, from comfort to gearing, and show you which options suit real UK riding. No hard sell. No tech waffle. Just straight-talking advice to help you choose a bike you will actually enjoy riding.

When To Service Your Bike? A Practical Guide for Every Rider
Looking after your bike doesn’t start and end with a clean after riding. Regular servicing keeps it working at its best, no matter how often you ride. The tricky part is knowing when a service is needed. Too early feels unnecessary. Too late and the problems have already crept in. This guide breaks it down simply so you can ride more and worry less.

Staying Motivated: Winter Wisdom From The Ribble Family
When winter kills your motivation, even the pros feel it. The difference is they’ve built strategies that keep them riding when willpower runs out. Here’s how they stay consistent, break through the slump, and keep the pedals turning through the toughest months.