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  • Sales Advisor


  • Title: Sales Advisor

    Job Location: Leeds, UK

    Reports to: Showroom Manager

    Job Type: Full Time

    Contract Type: Fixed-term, 6 months (This role is initially fixed-term for six months, with the possibility of conversion to a permanent position depending on business requirements)

    Working Pattern: 40 hours per week, worked across a rota aligned to showroom opening hours.

  • ABOUT RIBBLE

    Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally. Working at Ribble means joining a team that lives and breathes bikes. We create products for real riders and how they ride, shaped by British roads, weather and grit. As the original outlier, our heritage runs deep, but our focus is always looking ahead. Our purpose is simple: to inspire more riders and more adventures.

    THE ROLE

    Join a team shaping the future of cycling. At Ribble we do not just sell bikes, we create experiences. If you love helping people and the buzz of two wheels, this is your opportunity.

    As a Sales Advisor, you will bring Ribble to life for our customers. You will welcome every rider, ask the right questions and match them to the right bike and kit. From riders who know exactly what they want to those planning a performance build or discovering us for the first time, you will guide every decision with clear expert advice and a rider-first approach.

    Working with your Manager and the Customer Experience team, you will balance shop floor sales with digital support. During quieter periods you will jump on video calls, call-backs and emails to keep response times sharp. You will keep the retail space looking its best, support collections and handovers and make sure every interaction feels unmistakably Ribble.

    If you are customer focused, enthusiastic about cycling and driven to deliver outstanding service, we would love to hear from you.

    KEY RESPONSIBILITIES

    • Deliver outstanding service across every channel, face-to-face and online.
    • Guide customers through the buying process with confidence, from bike selection to sizing and spec options.
    • Keep the retail space looking sharp—stock presentation, visual merchandising, and brand standards are your domain.
    • Carry out bike handovers and pre-collection checks so every customer leaves ready to ride.
    • Offer post-purchase support—setup tips, accessory advice, and maintenance guidance.
    • Help the team hit sales targets and deliver top-tier customer satisfaction.
    • Spot opportunities to improve the customer experience and share ideas that boost engagement and conversion.

    Key Performance Indicators:

    • Individual and store sales performance.
    • Quality and responsiveness of digital communications.
    • Customer Satisfaction (CSAT) and showroom feedback.
    • Conversion rate and consultation quality.
    • Accuracy of handovers and documentation.

    ABOUT YOU

    Essential skills and experience

    • Previous experience in retail or customer service.
    • A natural communicator with a proven track record of delivering exceptional service.
    • A team player who thrives on collaboration and problem-solving.
    • A genuine passion for cycling and a desire to deepen your product knowledge.
    • Strong written and verbal communication skills with attention to detail.
    • Organised, reliable, and great at managing your time.
    • Open to learning and feedback.
    • Comfortable supporting customers both in-store and digitally.

    Desirable skills and experience

    • Experience in the cycling industry or a technical retail environment.
    • Knowledge of bike components and sizing.
    • Experience working to sales targets.
    • Familiarity with CRM or customer management systems.

    BENEFITS

    • 25 days holiday plus UK bank holidays (pro-rated for part time)
    • 40% colleague discount
    • 10% Friends & Family discount
    • Cycle to Work scheme
    • Pension scheme
    • Company sick pay
    • Enhanced maternity and paternity pay
    • Employee Assistance Programme (EAP) – access to free, independent and confidential support, including 24/7 counselling and virtual GP services
    • Monthly recognition scheme
    • Cycling industry discounts and perks

    HOW TO APPLY

    If this sounds like the role for you we’d love to hear from you. Please send us your CV and a short covering letter to Jobs At Ribble telling us a bit about your experience and why you are interested in joining the Ribble team.

    Ribble Cycles is an equal opportunities employer. We welcome applications from all backgrounds and are committed to creating an inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let us know. You must have the right to work in the UK to apply for this role.