
Join the Ribble Affiliate Programme

Partner with Ribble
Ribble has been hand-building bikes for riders, by riders, for generations – and we’ve led the way in online bike retail for almost 20 years, delivering to over 50 countries worldwide. We’re looking for publishers, comparison platforms, and content partners who help cyclists research, compare, and buy. When you partner with us, you get access to a programme designed to deliver real performance.
Why Partner With Us?
- High-earning potential: Our tiered commission structure rewards your growth – the more you drive, the more you earn
- 30-day cookie window: Long attribution period for stronger conversions
- Dedicated support: A team who understands cycling and backs your success
Extra Advantages
- Seasonal promotions and early product launch previews
- Live product feed and fresh creative assets to keep content fresh
- Opportunities for deeper collaboration as we scale

How It Works
1. Apply on Awin: Programme IDs: UK 5923, US 793, CA 7931, DE 10008
2. Get approved: We manually review and respond quickly
3. Start earning: Tracking links, product feeds and creative ready to go
Who We Partner With
Comparison sites, cycling media, review platforms, and content partners trusted by riders.If your traffic influences purchase decisions, this programme is built for you.

Commission Rates
- 1% UK bike sales
- 2% ROW bike sales
- 2% Components & accessories
- Rates increase through our tiered structure as your sales volume grows, with bespoke commission and support arrangements available for our highest-performing partners
All sales are tracked on a 30-day cookie window, so you get credit even if a rider takes their time deciding.Rates shown are standard programme rates and may be updated. The Awin platform is always the source of truth.
Questions?
Need help with approvals, creative, or the programme?: [email protected]
Full programme terms apply as published on Awin.