New SRAM Bikes
Red-level performance. Now within reach.
SRAM’s latest launch brings top-tier tech to more riders. The new Force and Rival AXS groupsets take the best of Red and make it more accessible, with improved braking, refined shifting and smarter integration across the board.
Lighter, sharper and easier to use, these updated groupsets are built for speed and control. Whether you’re riding road or gravel, you’ll feel the difference from the first pedal stroke.
Confident braking. Crisp shifts. Seamless connection.
- 48hr Dispatch
- Powermeter
Ultra-Race Force AXS
Race-ready at just 7.9 kg. UCI-approved carbon frame, Vision carbon wheels & SRAM Force AXS E1 wireless groupset for elite-level shifting.
- Save £600
- Powermeter
- Clearance
Allroad SL R Force AXS
Advanced carbon frame with internal storage. Mavic carbon wheels & SRAM's brand new 2025 Force E1 groupset for lightweight electronic shifting.
- 48hr Dispatch
- Powermeter
Ultra-Grit Force XPLR AXS
Precision-crafted, aero carbon frameset with Vision carbon wheels and SRAM Force AXS E1 for top-tier performance, and flawless electronic shifting.
- 48hr Dispatch
- Powermeter
Ultra-Grit Rival XPLR AXS
Race-proven carbon frameset with DT Swiss wheels and SRAM Rival AXS E1 for lightweight, refined wireless electronic shifting.
- 48hr Dispatch
- Powermeter
ALLGRIT Ti-X Force XPLR AXS
3D-perfected Titanium frame, carbon forks & seat post. Vision SC45 carbon wheels & SRAM Force XPLR AXS E1 for lightning-fast electronic shifting.
- 48hr Dispatch
- Powermeter
ALLGRIT Ti-X Rival XPLR AXS
Precision-crafted Titanium frame, carbon forks and seat post. DT Swiss wheels & SRAM Rival XPLR AXS E1 for flawless electronic shifting.
- 48hr Dispatch
- Electric
ALLGRIT E CARBON-X Force XPLR AXS
Premium carbon e-bike with MAHLE X20 system, Mavic wheels, and SRAM Force XPLR AXS E1 for lightweight, wireless performance across any terrain.
- 48hr Dispatch
- Electric
ALLGRIT E CARBON-X Rival XPLR AXS
Carbon e-bike featuring MAHLE X20, Mavic wheels, and SRAM Rival XPLR AXS E1 for smooth, wireless shifting and confident all-terrain performance.
SRAM Force AXS
SRAM Force AXS is lighter, faster and more refined than ever. It shares the same shift feel and brake lever shape as Red, giving you smooth control with less effort. The updated design is packed with thoughtful touches like textured shift buttons, improved front shifting and a wider range of gearing options. Whether you're chasing speed on the road or heading off the beaten track with XPLR, Force AXS delivers confident performance without the premium price tag.
SRAM Force XPLR AXS
SRAM Force XPLR AXS is built for gravel. It gives you the control, range and reliability to explore further with confidence. The wide-range 1x drivetrain keeps things simple, while the updated shifters and lightweight braking feel make every ride smoother. With a rugged rear mech, strong chain retention and seamless AXS integration, Force XPLR is ready for rough roads and big days out.
SRAM Rival XPLR AXS
SRAM Rival XPLR AXS brings top gravel tech to more riders. It’s simple, durable and designed to handle anything from fast tracks to off-grid adventures. The wide-range 1x setup keeps your gear changes smooth and stress-free, while the improved lever shape and braking feel give you control when it matters most. It’s everything you need to explore with confidence, at a more accessible price.
They bring Red-level performance to a lower price point. You’ll get smoother shifting, improved braking and redesigned levers that feel more natural from the first ride.
Force is lighter and includes premium touches like textured shift buttons and more chainring options. Rival keeps it simple and great value, but still benefits from the same improved shifter shape and braking feel.
XPLR is SRAM’s gravel-specific range. It’s designed for off-road adventures, with a wider gear range, bigger cassette options and stronger chain retention.
No, but it pairs seamlessly with AXS for extra control and customisation. Complete Force groupsets include it as standard for a connected, all-in-one setup.
Yes. These groupsets are backwards compatible with existing AXS components and work with most modern frames. Just check compatibility with your drivetrain setup and freehub body.
Yes. The new lever shape and improved piston design give a lighter, more responsive feel. One-finger braking is now effortless, even on long descents.
They are. Choose the setup that suits your riding style. Road riders often go for 2x, while gravel and adventure riders tend to prefer 1x for simplicity and range.
Yes. SRAM now offers a threadmount chainring option, so worn chainrings can be replaced without swapping the entire unit.